What motivates people to give?

Have you ever donated to a charitable organization? Chances are, you probably have. In a day and age where the cost of living keeps rising, people may be tempted to cling on to their cash. But that’s not necessarily the case. According to charitynavigator.com, it’s estimated that Americans donated more than $400 billion to charity in 2017. So what drives people to give away their hard earned cash? Everybody has a personal reason as to why they give.

A Personal Connection

Many donors say they give because their donations matter to someone they care about. Someone they know has a disease and they make a donation to a charity who does research for that disease. They may have even received some assistance themselves from a particular organization, and are now looking to pay back the favor.

Giving is Contagious

Giving can be seen as a social act; seeing others make donations can influence an individual to give themselves. People may invite friends to a fundraiser for their favorite organization or just directly ask for a contribution. Research has shown that spending money on others actually makes us happier than spending it on ourselves. When it comes to giving, we’re often ruled by our hearts, not our heads.

Giving is in Our Nature

Have you ever felt compelled to help someone? You see someone fall down on the street and you automatically want to step forward and give them a hand up. Whether it is someone close to us or a complete stranger – our first impulse is to help.

Tax Deductions

Tax deductions are another motivating factor for people to donate to charitable organizations. According to the Internal Revenue Service, charitable contributions made to qualified organizations may help lower your tax bill. You may deduct charitable contributions of money or property made to qualified organizations if you itemize your deductions.

Each one of us gives for a reason. Keep in mind that even the smallest donation can make an impact.


If you’re interested in making a donation to the American Legion Auxiliary or the American Legion Auxiliary Foundation, here are some options:

Give online

Online donations can be made at ALAforVeterans.org/Donate or ALAFoundation.org/Donate.

In addition to Visa and MasterCard, the American Legion Auxiliary is now accepting Discover Card! So next time you make a donation to the ALA or ALA Foundation, be sure to use your Discover Card!

Give by mail

Checks to the American Legion Auxiliary Foundation should be payable to the American Legion Auxiliary Foundation. For all other funds, checks should be payable to American Legion Auxiliary, National.

Mail checks to:

American Legion Auxiliary National Headquarters
Attention: Development Division
8945 N. Meridian St.
Indianapolis, IN 46260

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s