Spread the Mission: Use an Elevator Speech

An elevator speech is a quick and informative way to introduce the mission of the American Legion Auxiliary (ALA) to someone unfamiliar with our organization. This is something you should be able to deliver in 20 to 30 seconds, as if you are on a short elevator ride.

By the end of the elevator speech, your audience should know what the Auxiliary is about as well as how they can contribute or find out more about ALA. Invite them to a volunteer opportunity or a unit meeting. Remember that you can use this speech anywhere.

9-26 elevator

To help you prepare your elevator speech and talk about the ALA in your community, ask yourself the following questions:

  • Why you are a member?
  • What prompted you to join the organization initially?
  • What keeps you renewing your membership (if applicable)?
  • Whom do you honor with your membership?
  • What projects have you done that you have found fulfilling?
  • How do you spread your enthusiasm for our mission to those that you meet in the community?


  • Start by asking the audience a question to gauge their knowledge of the Auxiliary and personalize your message accordingly.
  • Keep the message concise and to the point.
  • Practice to make sure you are not stumbling during delivery.
  • Be sure you have ALA materials related to what you are talking about.


“I volunteer for the world’s largest women’s patriotic service organization, which has served millions of hours to enhance the quality of life for veterans, military, and their families. We advocate for veterans, educate our citizens, mentor youth, and promote patriotism, good citizenship, peace, and security. I personally have (include in this sentence something you have done to support the previous statement). Would you like to come to one of our meetings or volunteer at events to learn more about what we do firsthand?”


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